Jariera: The Essence of Banaras
At Jariera, we aim to preserve and promote the rich tradition of Banarasi saree weaving while crafting authentic and affordable luxury pieces. We aim to share the timeless elegance of genuine Banarasi craftsmanship with the world, empowering artisans & delighting our customers through exceptional experiences, ethical practices, and a commitment to global reach.
Our Story
Jariera traces its roots back to the holy city of Varanasi, India, where it was born from a 40-year-old family-owned textile company. For four decades, the company has been a prominent name in the world of Banarasi sarees, earning a reputation for authenticity and unparalleled craftsmanship.
As the years passed, the legacy grew, and it became synonymous with traditional Banarasi sarees that showcased the finest weaves and intricate designs.
With a vision to bring the elegance and allure of Banarasi sarees directly to customers, the family decided to embark on a new journey by launching Jariera. The brand name, Jariera, pays homage to the exquisite gold thread, "Zari," that adorns the silk fabric, representing the essence of opulence and artistry.
Jariera : Crafting Traditions, Weaving Excellence
As the sun sets over the Ganges, a new era dawns. Introducing Jariera, where each creation is crafted with meticulous attention to detail. We stand firmly on the grounds of authenticity, the beauty of our sarees rooted deeply in their rich heritage and impeccable craftsmanship.
Jariera celebrates the legacy of Banaras, weaving tales of culture and art into every masterpiece. Our sarees are a testament to the skill of our 2000 artisans, a legacy passed down through generations. Jariera is a symphony of tradition and innovation, where we honor our roots while embracing the desires of the modern world.
Step into the world of Jariera, where each Banarasi saree carries the essence of time-honored artistry. Immerse yourself in the stories woven by the golden threads of our heritage, for here, every drape is a celebration of genuineness and authenticity.